An action plan Essay Example | Topics and Well Written Essays - 1000 words

An action jut out - Essay ExampleThe APRANET which started its journey in 1969 and facilitated email has travelled a long way done the world wide web (www), the net, internet radio, wireless internet, e-commerce and presently opened the doors for the internet TV. E-commerce has revolutionized the championship processes and business proceeding and the internet TV is another form of e-commerce and has opened doors of tremendous opportunity for different TV channels. This paper analyses the scope of e-commerce and the internet TV and the recent changes in the TV industry. It also discusses the action plans of TV channels NBC, Rogers, Bell Canada and Sony in order to exploit the opportunity offered by the internet TV. E - duty and Internet TV The Internet and the Web have enabled online business transaction which is called e-commerce and formally, it is the digital commercial transactions which is also known as E-business. E-commerce has changed the traditional processes of transac tions which was considering consumers as passive targets and was driven by sales force. E-commerce is bonnie popular due to its unique features which include its ubiquity, universal standards, global reach, richness of culture richness, information density, interactivity, social technology and personalization/customization. With the growth and popularity of the internet in the world and its wider reach the internet TV is becoming very popular. Recent Changes in the TV industry Recently, there have been many technological developments in the TV industry which has changed the complete scenario of the TV industry. The recent trends require the TV industry to deliver the online form TV via the Internet. The industry needs to not only produce huge quantity of the internet enabled TV sets but also to meet the challenges of delivering the current form of TV through the internet. The development in science and technology has enabled fast internet services and the possibility of deliveri ng TV programs through the internet which back tooth reach in any corner of the world through wireless network. The present delivery establishment requires the services of a network provider and a set top box but the internet TV would require only a modem to provide the services. The picture quality of the internet TV is binary times better than the existing quality and it can be demanded by many consumers provided the basic problems are solved. The basic problems include need of appropriate business models for the internet TV, limited bandwidth affect the quality and speed, lack of internet connections to many TV sets. The major problem experienced by consumers is the availability of millions of video programs muddle it difficult for them to navigate through and search for the desired program through the internet TV (Meyer & Peng, 2005). serve Plans The action plans of major TV service providers of the world like NBC, Rogers, Bell Canada and Sony need to address to the majo r challenges of finding an appropriate business model for generating revenue, improve the limited bandwidth quality, ensure the availability of the internet connections to TV sets and to device an appropriate system to make navigation through millions of programs easy. Their action plan should focus on positioning themselves for the transition from traditional to Internet TV that is